Thai Optical Group Public Company Limited (TOG) kicked off the first quarter of 2025 with a total revenue of THB 901 million, a THB 12 million increase from Q1 2024, despite ongoing challenges in the global trade environment - particularly in major markets, such as the United States. The increased revenue reflects TOG’s strong planning capabilities, adeptness in executing precise strategies, and effective risk management. 

Torn Pracharktam, TOG CEO, stated, “The first quarter saw growth across all key regions for TOG. Sales in North America grew by 34%, while Africa and Middle East expanded by 11%, and Australia yielded a 16% increase. Total revenue from sales and services reached THB 899 million, representing an increase of THB 54 million over last year. The majority of the growth was driven by TOG’s customized prescription lenses, which rose by THB 55 million.” 

In order to reduce dependency on primary markets with high import costs or tariffs, TOG is advancing a strategic plan to diversify its markets and systematically expand its customer base. With this aim, focus is placed on increasing the proportion of revenue from more stable markets, whilst restructuring TOG’s revenue model, to enhance flexibility and better withstand any future volatility. 

At the same time, TOG continues to place strong emphasis on sustainable business practices, by integrating ESG (Environmental, Social and Governance) principles into corporate strategy. This approach is aimed at creating a distinct competitive advantage, building upon a reputation for reliability, and nurturing long-term trust amongst stakeholders.